Cal Manufacturing, Inc., or kindly referred to in the industry as "Calcables" decided to exhibit our cables at the Fabtech Expo in Atlanta, Georgia this November 2-4, 2010 among many others in the industry. I have spent the past couple of months reviewing the attendees and exhibitors which is wonderful. We are living in a tough economy and, as a small business in Vicksburg, Michigan, no one knows that better than Cal's. In every business, it becomes necessary to constantly "reinvent" the wheel, so to speak and evaluate products, services and how we present our business to potential clients.
We Look Forward to Seeing you at the Expo...please stop by our booth and meet with Brian Benson, our expert inside sales representative. Brian will have many cables and castings on hand for display as well as variable terminal ends and laminated shunts. We're also pleased to hand out some specialized key-chains with our 1-800 number, which is by the way, 1-888-272-5446 and our website URL...we're very excited to meet new faces, see some new technology and get to know many of you we already work with on a regular basis, a little bit better. Calcables values its clientele...we've been serving the same companies now for over 50-years...if you have weathered the many ups and downs of this economy with us...we're all here to stay!!!!
Speaking of the economy...something we all watch like the weather forecast and, like the weather forecast, when the economy calls for "rain", we're grimacing right along with you! Some thoughts from the Calcables perspective....
Striving to Thrive...Calcables working WITH you to ensure we both strive to thrive... We receive e-mails daily on SEO techniques (search engine optimization) and ways to improve the visibility of our business via our website. Big search engines like Google, Yahoo, Bing are where we plaster our URL in the hopes that our ranking in the search engines climb. As we seek to do this for Calcables, why not also help those we build cables for? Bringing the spotlight onto your business is what keeps all of us working. I have always believed in "Reagonomics", but maybe that was just the era of the 1980's and endless hours of listening to my dad and grandfather debate about the state of affairs in our economical climates. My dad always liked Reagan and he made a good point which I have never forgotten and I think it should ring true in our times as well... Trickle Down Economics. Trickle down economics makes sense and I'm sure all of you are seasoned in economics to understand that what this means is that Blue Collar Jobs= Blue Collar Spending (i.e., automobiles, computers/electronics, clothing, entertainment...etc)=increase in supply and demand and then, like it says on the shampoo bottle, wash, rinse and repeat... when jobs are eliminated consumers halt spending or use credit (cash is king!) and in our current state of economy even businesses who have maintained good credit ratings have banks lowering their credit and diminishing our ability to purchase new tools and equipment for our businesses which drives the economy!!!
Well, I'm off my soapbox and back on theme here for this blog which is how we can help each other to strive to thrive in this economy...we are all in this together so small business needs to link hands and create one strong BIG voice for government and big business to make no mistake...small business is what drives the backbone of this economy!
That said...what can we do once our hands are linked? The resistance welding cable industry works with companies large and small, distributors and users alike. I am suggesting to many of the companies we work with to link our websites...driving traffic in an SEO fashion to all businesses in the resistance welding cable industry helps all of us thrive. At Calcables, we're not in business to "get rich", we simply wish to thrive which I define as very simply, making payroll every week, paying bills on time (keeping our loyal and steadfast suppliers in business), and socking a little in the savings account to spend on research and development of new technologies and practices to make welding cables State of the Art!
Keeping Our Promise... Cal Manufacturing, Inc., or Calcables as we are often called by industry insiders, delivers cables same day. We advertise to be the Red Cross of your resistance welding cable needs, delivering cables same day if needed and shipped to whatever location you request...we understand that keeping machines up and running is what drives this economy, keeps jobs stable and, if you're the distributor required to supply the cable, we're here to make you look good without exorbitant pricing.
How do we do this? We have a simple formula at Calcables...low overhead, a staff with a combination of over 50-years in the resistance welding cable industry and a management staff willing to roll up its sleeves whenever the need arises.
October 2010 was Breast Cancer Awareness Month. Calcables proudly stood in support of this cause. Calcables is woman-owned and woman-run and all of our staff (men and women alike) participated in education and awareness about breast cancer, The Susan G. Komen Foundation and research and preventative care to keep breast cancer statistics a thing of the past.
Writing a blog for Resistance Welding Cables is usually technical, but the economy is in the forefront of all of us... It is for this reason I felt it was important to reach out to all of you who view our website of products and services either as a new business considering our services or as a returning customer. Calcables is committed to not only its own survival in this economy but to those we work with or potentially could work with. We believe that our products and services all MADE IN THE USA and hand-made to meet the specifics of each order will guarantee that the businesses who order from us will be 100% satisfied or we'll give you your money back!! That's my promise and you can bank on it.
Social Media...No matter what business you are in these days, the social media is out there within your grasp! Calcables can be found on Facebook, Linked In, Twitter as well as Hub Pages and Google Blogger...yes, we're out there with you trying to get to know our global friends with a "virtual handshake" as it may be, yet nonetheless, we appreciate getting to know others better and meeting new people as well.
Have you met our newest staff member? Cheryl Benson is the step-daughter of the late Bill Morren for those of you who remember him. Bill had asked Cheryl back in 2005 prior to his death to step into his shoes and keep his dream alive and running..his dream was to see his small business employ 10-15 employees full time, offer benefits and pursue his ultimate goal of researching and developing new products and services. Bill was an optimist at heart, his glass always "half-full" and known for his warmth and straight forward personality. While he is missed to this day, nearly five years later. Cheryl is committed to her loyal staff at Cal Manufacturing, Inc., to creating new jobs and venturing into new products and services in the future.
Get to know Cheryl better...if you haven't done so already, create your profile and business profile on Facebook, Linked In and others...if you're unsure how to find me, my e-mail is calcables@aol.com and I'd be more than happy to assist you. Cheryl is also writing a blog for Working Mother Magazine...on how to manage and balance family and work, something we all do, I just have to make some time to talk about it!!
STOP IN AT THE EXPO...CAL MANUFACTURING IS BOOTH 7939...GRAB A KEY CHAIN, CHECK OUT OUR CABLES AND DON'T FORGET TO GRAB A BROCHURE AND TALK WITH BRIAN ABOUT ANY TECHNICAL QUESTIONS...
Signing off for November 2010...wishing all of you continued success and looking forward to getting to know you better.
Cheryl Benson
Cal Manufacturing, Inc
PO Box 180
5500 East "V" Avenue
Vicksburg, MI 49097
www.calmfginc.com
Now that you know our guarantee on quality, what about pricing and delivery? Pricing in the resistance welding cable industry is always challenging. As many in the industry know, we work with copper and copper is either way up or down....this volatility depends on the market and we are always at the mercy of the market. Calcables steadies itself and braces it's feet solidly in the ground to hold prices steady...we try to be the one "constant" thing you can count on in the marketplace. This is not the case in many materials, as these materials fluctuate in the marketplace price-wise, so do the price graphs that accompany many of our invoices. We want businesses to be able to count on us...so for now anyway, you have my word that our prices stay the same, we just try to work a little smarter, a little harder and our management rolls up its sleeves on a regular basis to push it's little small business whenever necessary. Back to the basics I believe they call this theory!!
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